ai-video
Video generation crosses the production threshold
Creators who treated video as too expensive to test can now iterate on it like copy.
ai-videoVideo generation crosses the production threshold
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What happened
The tell was quiet: agencies stopped labeling generated shots. When the disclosure debate moves from 'can you tell?' to 'must you say?', the technology has crossed from demo to production input.
Key takeaways
- Generated b-roll is now cheaper than stock licensing
- Consistency across shots remains the hard problem
- Avatar video made script-to-camera a solo workflow
Why it matters
Creators who treated video as too expensive to test can now iterate on it like copy.
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